Project Overview
The Ten Types of Innovation framework, created by the strategy firm Doblin, is a comprehensive approach to innovation that extends beyond traditional product-focused thinking. While the framework provides valuable insights through its book and case studies, practitioners often struggle to transform this knowledge into actionable methods. This project bridges that gap by developing a practical workshop format that makes the framework more accessible and immediately applicable.
Workshop Development
The workshop was developed through an iterative process, combining design thinking methodologies with business strategy principles. The format was structured to guide participants through each of the ten innovation types while maintaining a balance between theoretical understanding and practical application. Special attention was given to creating tools and exercises that would help participants identify opportunities across all ten types of innovation in their specific context.
Outcomes & Impact
The workshop format has become a valuable tool in VanBerlo's innovation consulting practice. It has helped multiple client teams develop more comprehensive innovation strategies by considering all ten types of innovation in their planning. The practical nature of the workshop, combined with its strong theoretical foundation, has made it particularly effective in bridging the gap between strategy and implementation.